Rebuild your business from the ground up.
1:1 projects
An 8–12 week, done-for-you strategic project that transforms a plateaued or unstable business into a profitable, structured, and scalable operation.
Minimal effort on your end. Maximum impact on the business.
Some businesses don’t need tips.
They need surgery.
After years of grinding, guessing, and doing everything yourself, you wake up one day and realise the business isn’t working anymore.
Sales slow down, operations break, staff get confused, decisions pile up, and you start thinking the whole thing might be impossible to fix.
It isn’t.
You’re just too deep inside the chaos to see the path out.
The 1:1 project is where we rebuild everything with you - properly.
The foundations, the systems, the positioning, the operations, the money flow, the client experience, the growth plan.
All of it.
You only need to give us a few hours of your time.
We take the rest.
By the end, you won’t be running a business that’s held together with hope.
You’ll be running a business that makes sense, makes money, and gives you room to breathe again.
You don’t need a miracle.
You need a full, strategic rebuild done right.
What to expect
High-Touch Support
Five one-on-one calls, an onboarding session, plus access to every cohort and template.
Your Full Strategy
Clear solutions for every weak point so the business finally works the way it should.
Full Multi-Pillar Audit
A deep review of your marketing, operations, finance, client experience, and growth.
12-Months Action Plan
A practical roadmap that removes confusion and shows you exactly what to do next.
Low Founder Involvement
You show up for 8–12 hours total. We handle the rest.
The Tawlé Framework
Reflective Workshop
Before we touch your business, we understand you.
What you want, what you’re tired of, how you think, how you make decisions, and the exact type of business you actually want to run.
These two sessions help us:
- Understand your goals, fears, habits, and non-negotiables
- Identify the patterns that have been holding the business back
- Clarify what “success” actually looks like for you
- Align the project to match your vision instead of forcing generic frameworks
- Build a strategy based on your psychology and capacity, not industry trends
Most people skip this step, and that’s why their business keeps breaking.
We fix that from day one.
Full audit
This is where we diagnose the business like a surgeon.
No assumptions, no guesswork, no sugar-coating.
Just a clear, honest look at what’s working, what’s broken, and what needs to change.
We break it down across five core pillars that determine whether a business grows or collapses:
Marketing
Positioning, branding, digital presence, messaging, pricing, visibility, offer clarity.
Operations
Systems, workflows, fulfillment, staff, supply chain, SOPs, bottlenecks, inefficiencies, automations.
Finance
P&L, margins, expenses, budgeting, cash flow, pricing structure, profitability leaks.
Client Experience & Sales
Customer journey, retention, loyalty, LTV, onboarding, psychology, feedback loops, reputation.
Growth
Innovation, new revenue streams, product strategy, long-term planning, market opportunities.
The audit tells us:
Why the business is stuck
Where the real money leaks are
What’s slowing you down
What needs to be rebuilt first
What the fastest path to stability looks like
This is the part where most owners say:
“I finally understand what’s been wrong for years.”
Strategy
Once we know the truth, we build a full multi-pillar strategy that fixes the root problems — not the symptoms.
This includes:
Clear solutions for each of the five pillars
Updated positioning, messaging, pricing, and structure
Operational systems that actually save you time
A profitability model that makes sense
Improvements for client experience and retention
Recommendations for staff, tools, automations, and workflows
A growth plan that matches your future goals
It’s not random theory.
It’s a complete strategic rebuild tailored to your business, industry, and capacity.
Action Plan
Once the strategy is set, we turn it into a practical, realistic plan you can execute without overwhelm.
You’ll get:
A detailed 12-month action plan
Step-by-step priorities in the correct order
What to fix first, second, and third
Tools, templates, and resources for every step
Clear timelines, checkpoints, and milestones
Optional support on implementation through partners
Alignment sessions to ensure everything matches your vision
This is the part where everything clicks.
You know exactly what to do, when to do it, and how to do it — without guessing, Googling, or patchworking random advice.
What’s not included:
We don’t execute your operations.
We design the full strategy and show you exactly how to implement it, but the hands-on work belongs to you or your team.
No content filming.
No software setup.
No supplier outreach.
No posting content.
No running ads.
You get the entire blueprint.
Execution is either done internally or through your chosen partner.
our promise
What’s realistic inside this project:
Plateaued revenue
No systems
Confusion and chaos
Zero clarity
Emotional burnout
No idea what’s wrong
TO
Predictable operations
Solid systems
A profitable model
A strategy that makes sense
Long-term stability
A business you’re actually proud of
CONSULTATION vs COHORT vs 1:1 PROJECT
Not sure which service to choose? Here’s a comparison:
(turn your screen if you’re on mobile)
| Feature | Consultation | Founders Cohort | 1:1 Project |
|---|---|---|---|
| Support Level | Low | Medium | Very high |
| Format | 90-min call | 4-week program | 8–12 week rebuild |
| Customization | Light | Moderate | Full |
| What You Get | Direction | Skills + tools | Strategy + systems |
| Who It’s For | Problem aware | DIY founders | Established businesses |
| Result | Clarity | A working foundation | A complete rebuild |
| Your Involvement | 90 minutes | Weekly sessions | 8–12 hours |
This is for you if:
Business owners with companies 10–20+ years old that have stalled or declined
Founders with an idea but no structure, systems, or direction
Businesses stuck in confusion, chaos, or constant firefighting
Teams wasting time, money, or energy on the wrong things
Anyone ready for a full rebuild, not another round of “advice”
This is NOT for you if:
People who don’t care about growing their business.
Anyone resistant to change or outside perspective
People chasing shortcuts, hacks, or instant results
Owners who want execution instead of strategy
Anyone avoiding decisions or responsibility altogether
Featured projects
A 20-year wellness brand was repositioned for modern growth by tightening its identity, correcting its audience targeting, and unifying ZenBev with the new sleep spray, Zelatonin, under a clear direction built for international expansion.
A new quick-service shawarma and falafel concept needed clear branding, strong strategy, and reliable operations. The work shaped a nostalgic, modern Lebanese eatery into a scalable restaurant with the structure to grow across locations and revenue streams.
A luxury furniture retailer needed structure, clarity, and a clear brand direction. The work transformed an early Shopify setup into a cohesive high-end retail concept with defined identity, operations, and strategy.
If you want to dive deeper into how I help businesses, you’ll love these videos
Build a business that works for you, not the other way around.
What they’re saying
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During her work, Ms. Malas demonstrated good manners, professionalism, and great effort in executing her responsibilities. Zina always shows a “Yes I can do” attitude…
Mazen Saleh
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Found them on TikTok when I was struggling with outreach. Reached out and my problems were solved. Thanks again, Zina and Tawlé Consultancy!
Abdul Wali Abubakar
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Super beneficial and friendly! The approach was thorough and really helpful. Every piece of advice felt tailored just for the business, showing how much they focus on personalized consulting. Their advice on ads was especially helpful to us!
Revues AI
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Zina was instrumental in aligning our business and moving us in the right direction—from pre-revenue to revenue-generating—with fresh ideas and strong execution. Highly recommended.
Logan McMullen
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Tawlé built my real-estate social strategy and kept posting on schedule. Super communicative and transparent—highly recommend!
Ibtissam El Assaad
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They helped us find direction as an e-commerce business, moved us forward with fresh ideas, and figured out our marketing and customer acquisition. Thank you!
Laurie Yapp Home
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Working with Tawlé Consultancy has been a pleasure and great for our business. Zina’s enthusiasm shines through every project. Tailor-made approach, organized, efficient, and effective.
ZenBev
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Really appreciated how professional Zina was during the whole process. The free audit was super comprehensive and the consulting felt very personalized—made decision-making a lot clearer for me.
Ayman Kamal
Contact Us
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