Featured projects
A 20-year wellness brand was repositioned for modern growth by tightening its identity, correcting its audience targeting, and unifying ZenBev with the new sleep spray, Zelatonin, under a clear direction built for international expansion.
A new quick-service shawarma and falafel concept needed clear branding, strong strategy, and reliable operations. The work shaped a nostalgic, modern Lebanese eatery into a scalable restaurant with the structure to grow across locations and revenue streams.
A luxury furniture retailer needed structure, clarity, and a clear brand direction. The work transformed an early Shopify setup into a cohesive high-end retail concept with defined identity, operations, and strategy.
A mission-driven retail brand with a strong vision but no structure was shaped into a clear, scalable concept by defining its purpose, tightening its positioning, and building the systems needed to turn ethical snacking into an accessible, impact-led choice for consumers.
A Saudi streetwear brand stuck mid-rebrand was realigned through a full audit and actionable roadmap, rebuilding its operations and marketing foundation to regain momentum and prepare for funding.
A new fitness equipment distribution company entering the MENA region was built from the ground up through a full audit and structured roadmap, establishing the pricing, operations, and market foundations needed to launch and scale.
A five-year-old jewelry brand in Egypt was repositioned through a strategic reset that clarified messaging, aligned marketing, and broke a growth plateau in a crowded market.
What they’re saying
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Found them on TikTok when I was struggling with outreach. Reached out and my problems were solved. Thanks again, Zina and Tawlé Consultancy!
Abdul Wali Abubakar
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Super beneficial and friendly! The approach was thorough and really helpful. Every piece of advice felt tailored just for the business, showing how much they focus on personalized consulting. Their advice on ads was especially helpful to us!
Revues AI
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Zina was instrumental in aligning our business and moving us in the right direction—from pre-revenue to revenue-generating—with fresh ideas and strong execution. Highly recommended.
Logan McMullen
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Tawlé built my real-estate social strategy and kept posting on schedule. Super communicative and transparent—highly recommend!
Ibtissam El Assaad
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They helped us find direction as an e-commerce business, moved us forward with fresh ideas, and figured out our marketing and customer acquisition. Thank you!
Laurie Yapp Home
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Working with Tawlé Consultancy has been a pleasure and great for our business. Zina’s enthusiasm shines through every project. Tailor-made approach, organized, efficient, and effective.
ZenBev
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Really appreciated how professional Zina was during the whole process. The free audit was super comprehensive and the consulting felt very personalized—made decision-making a lot clearer for me.
Ayman Kamal
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I really enjoyed my session with Zina from Tawle. It was incredibly helpful, insightful and felt light, honest and impactful. She pointed out what I was already doing right and gave me clear guidance on how to make it even better—without it feeling overwhelming at all. I loved the experience and would highly recommend her.
Haya Albitar
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Working with Tawlé Consultancy has been a pleasure and great for my business. I have enjoyed working with Zina who is a legitimate business whisperer. She loves what she is doing, is extremely knowledgeable and is building a powerful business based on data and authenticity. Zina’s gifts are first and foremost her respect for her clients. She takes time to understand the business and the people behind the business never approaching with pre-conceived notions. Each problem solution or project is tailor-made. Zina is very organized, efficient with tasks and well connected to other competent professionals in the industry. I have called upon the expertise of Tawlé three times now which has been a plus for my business and I know I will call upon them again.
Susan Hudson