Featured projects
A 20-year wellness brand was repositioned for modern growth by tightening its identity, correcting its audience targeting, and unifying ZenBev with the new sleep spray, Zelatonin, under a clear direction built for international expansion.
A new quick-service shawarma and falafel concept needed clear branding, strong strategy, and reliable operations. The work shaped a nostalgic, modern Lebanese eatery into a scalable restaurant with the structure to grow across locations and revenue streams.
A luxury furniture retailer needed structure, clarity, and a clear brand direction. The work transformed an early Shopify setup into a cohesive high-end retail concept with defined identity, operations, and strategy.
A mission-driven retail brand with a strong vision but no structure was shaped into a clear, scalable concept by defining its purpose, tightening its positioning, and building the systems needed to turn ethical snacking into an accessible, impact-led choice for consumers.
A Saudi streetwear brand stalled by an incomplete rebrand was realigned through a full audit, a clear business plan, and an actionable roadmap that rebuilt its operations and marketing foundation, giving it the structure and direction needed to regain momentum and pursue funding.