Quick-Service Restaurant

Project Overview

This project focused on building a quick-service restaurant specializing in authentic Lebanese shawarma and falafel. The founders envisioned a nostalgic, welcoming space where traditional flavors met modern execution. While the culinary side was strong, the business faced challenges in branding, strategy, and operations.

The mission was to create a restaurant that not only delivered excellent food but also became a recognizable name capable of growing into multiple locations and diversified revenue streams.

Plate with falafel balls, sliced tomatoes, pickled pink radish, yellow peppers, fresh herbs, and a small bowl of white sauce. A glass of iced tea with a straw is in the background.

Client Background

Business Stage: Ideation phase, pre-opening.

Goals and Vision: They sought clarity and professional guidance to ensure their ideas made sense from a marketing and business perspective.

Challenges:

  • Lack of brand and operational clarity

  • Limited experience in business setup and strategy

  • Need for a cohesive launch plan covering design, marketing, and operations

I want to grow my business

Our Role in the Project

Tawlé acted as both strategist and facilitator, guiding the project from concept to launch. Our contributions included:

  • Conducting an in-depth market analysis

  • Delivering a full business audit to map gaps and opportunities

  • Creating a detailed action plan and launch strategy

  • Coordinating with designers, tradespeople, and service providers for branding and interiors

  • Providing hands-on support throughout ideation, conceptualization, and execution phases

We worked with the team through to their launch, ensuring all key elements were aligned for a successful opening.

A person slices a large rotisserie beef roast layered with fat and meat, topped with a cherry tomato, with a piece of flatbread in hand.
A restaurant storefront with Arabic writing on the window, a sidewalk in front, and a traffic signal showing a red hand for stop.
I want to grow my business

  • Discovery: Conducted a comprehensive business audit to identify gaps and opportunities.

  • Strategy: Developed a market research report, action plan, and marketing strategy tailored to their needs. This also included a 1-year and 3-year growth plan, with milestones for retail grocery products, catering services, and strategic partnerships.

  • Execution: Collaborated with designers, tradespeople, and the team to bring the concept to life while ensuring all operational processes were streamlined.

the Process

Results & impact

In the first three months of operation, the restaurant achieved:

  • Daily Sales: Consistently selling out every day

  • Brand Awareness: Rapidly becoming one of the most talked-about quick-service restaurants in their market

  • Social Media Growth: 2,000+ followers in the first month, achieved with minimal posting

  • Operational Improvements: Streamlined systems, refined menu, and consistent execution

  • Press Recognition: Coverage in leading food publications and newsletters highlighting authenticity and early success

The systems and strategies we put in place positioned them to:

  • Develop retail packaging for grocery distribution

  • Build a catering arm to expand revenue streams

  • Form strategic partnerships for growth and visibility

  • Replicate the model through additional locations with consistent standards

Person holding a pita filled with shredded meat, served over a stainless steel counter with some meat and sauce spills.
I want to grow my business