About Tawlé
Many business owners spend years working hard but still feel like their business never became what they hoped for. Revenue drops, growth slows, and the work gets heavier instead of lighter. Old systems pile up, decisions get delayed, and the business starts running them instead of the other way around.
Tawlé steps in to fix that.
We help long-running businesses rebuild their foundations so they can grow again. The work is practical and personal at the same time. It focuses on revenue, operations, and strategy, but also on the people behind the business, their state of mind, and the life they want to live.
The goal is simple: a business that works, feels modern, and gives the owner peace of mind. Clear structure. Better systems. A setup that grows without constant babysitting. And finally, a business they feel proud to lead.
The 5 Ws
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When
Most owners wait until things feel heavy before asking for support. Revenue drops, growth slows, and daily work becomes a cycle of reacting instead of leading.
Tawlé steps in when the business is still standing but no longer moving. That’s the right moment to rebuild.
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what
Tawlé restructures long-running businesses so they can grow again. The work covers systems, operations, strategy, and the owner’s state of mind.
The result is a business that functions properly, feels modern, and finally gives the owner space to breathe.
🌍
where
Location doesn’t matter. The challenges are the same in Beirut, Dubai, Toronto, or Paris. Old systems, unclear direction, and too much manual work.
Tawlé gives you the structure you need, wherever you’re based.
👤
who
This is for owners who built something years ago but no longer feel proud of it, or no longer feel in control of it.
People who want clarity, better systems, and a business they enjoy leading rather than managing out of obligation.
🔍
why
A business is part of your life, not separate from it. Tawlé exists because people deserve to run businesses that support their future instead of draining it.
The aim is simple: give owners the clarity and structure they need to build something that works, grows, and feels like theirs again.
🛠️
how
Through a clear audit, strategy, and action plan. No jargon, no guesswork, no emotional detachment.
Tawlé works closely with the owner to rebuild the business from the inside out so it can run smoothly without constant supervision.
Zina Malas
Founder
Founder’s Message
There is a whole group of business owners who built real businesses through hard work, not hype. They kept things running for years but never had the tools or clarity to modernise, optimise, or scale. No one speaks to them, yet they are the backbone of every economy.
Tawlé exists for them.
I started this company because I kept seeing the same pattern. Owners were working nonstop, carrying decades of responsibility, yet still not seeing growth. The advice they received was generic or overpriced, and almost always disconnected from who they were and what they wanted.
My belief is simple: every business can succeed. Every owner deserves a setup that brings pride, stability, and income. And every person deserves a life that feels good, not one built on constant pressure.
Tawlé is here to rebuild your business with you, not for you. Practical strategy, clear systems, and a human approach that respects your story and your goals. You should not have to choose between survival and success. You can have a business that finally works for you.
Featured projects
A 20-year wellness brand was repositioned for modern growth by tightening its identity, correcting its audience targeting, and unifying ZenBev with the new sleep spray, Zelatonin, under a clear direction built for international expansion.
A new quick-service shawarma and falafel concept needed clear branding, strong strategy, and reliable operations. The work shaped a nostalgic, modern Lebanese eatery into a scalable restaurant with the structure to grow across locations and revenue streams.
A luxury furniture retailer needed structure, clarity, and a clear brand direction. The work transformed an early Shopify setup into a cohesive high-end retail concept with defined identity, operations, and strategy.
What they’re saying
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During her work, Ms. Malas demonstrated good manners, professionalism, and great effort in executing her responsibilities. Zina always shows a “Yes I can do” attitude…
Mazen Saleh
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Found them on TikTok when I was struggling with outreach. Reached out and my problems were solved. Thanks again, Zina and Tawlé Consultancy!
Abdul Wali Abubakar
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Super beneficial and friendly! The approach was thorough and really helpful. Every piece of advice felt tailored just for the business, showing how much they focus on personalized consulting. Their advice on ads was especially helpful to us!
Revues AI
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Zina was instrumental in aligning our business and moving us in the right direction—from pre-revenue to revenue-generating—with fresh ideas and strong execution. Highly recommended.
Logan McMullen
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Tawlé built my real-estate social strategy and kept posting on schedule. Super communicative and transparent—highly recommend!
Ibtissam El Assaad
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They helped us find direction as an e-commerce business, moved us forward with fresh ideas, and figured out our marketing and customer acquisition. Thank you!
Laurie Yapp Home
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Working with Tawlé Consultancy has been a pleasure and great for our business. Zina’s enthusiasm shines through every project. Tailor-made approach, organized, efficient, and effective.
ZenBev
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Really appreciated how professional Zina was during the whole process. The free audit was super comprehensive and the consulting felt very personalized—made decision-making a lot clearer for me.
Ayman Kamal
Contact Us
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