High-End Furniture

Project Overview

This project focused on building a luxury high-end furniture retail brand. With a strong foundation in interior design, the founder’s vision was to curate high-end pieces from various suppliers and present them under a cohesive, branded experience.

At the time of engagement, the business had a Shopify store and domain but lacked structure, clarity, and direction. What began as a request for marketing support evolved into a full-scale business consultancy to address deeper issues of brand identity, operations, and strategy.

Modern kitchen interior with white countertops, black faucet, a vase with white flowers, and three hanging glass pendant lights.

Client Background

Business Stage: Early-stage startup with basic infrastructure but no clear vision or systems

Goals and Vision: To build brand awareness and increase sales for the curated furniture line.

Challenges:

  • Lack of structured business and marketing plan

  • Limited manpower and resources

  • Identity gaps affecting the brand’s direction and positioning

I want to grow my business

Our Role in the Project

Tawlé provided both business and marketing consultancy, ensuring the brand could launch on a strong foundation. Key contributions included:

  • Developing a structured business plan covering vision, mission, values, and operations

  • Building a marketing strategy to establish a brand presence and drive sales

  • Supporting social media setup and campaign execution to increase visibility

  • Introducing systems and processes to streamline operations and provide clarity

  • Guiding the client in defining their identity and value proposition within the high-end retail market

Deliverables ranged from full business and marketing plans to system templates, marketing calendars, and execution support.

Living room with a beige sofa, a gray sofa, a wooden sideboard with a plant and candles, a window with a curtain, a piece of abstract art, and a decorative wire sculpture on a round stand.
Kitchen sink with gold faucet, dark gray cabinetry with gold handles, gray patterned tile backsplash, soap dispenser, and cleaning brush.
I want to grow my business

  • Discovery: Conducted initial calls to clarify goals and uncover underlying challenges beyond marketing

  • Audit: Reviewed existing platforms (Shopify, social media, resources) and identified critical gaps

  • Strategy Development: Created a comprehensive business and marketing strategy, including identity, operations, and growth direction

  • Implementation: Supported with marketing execution (social media setup, content planning) while aligning operations to the strategy

the Process

Results & impact

The systems and strategies we put in place positioned the brand to:

  • Increase sales from 2 sales per month to over 300 sales within six months

  • Generate $500K in revenue in the first six months, even as a luxury high-ticket brand

  • Grow to 5,000+ followers within the same period through a clear content and visibility strategy

  • Build the founder’s personal brand alongside the retail identity, reinforcing trust and authority

  • Operate with greater clarity and efficiency, supported by defined systems and processes

By addressing the identity issues at the root, the brand was set on a clear path to scale as a recognized name in high-end furniture retail.

Living room with candles, a beaded necklace, and decorative objects on a marble coffee table.
I want to grow my business