The Optimization Project
Optimize the business you’ve already built
A done-with-you optimization of the whole business: strategy, systems, operations, money, clients and growth. Practical, in writing, and built to be used.
- 8-12weeks, start to finish
- 6pillars, one plan
- 100%tailored to you
A short form, then a call with us to see if it’s the right fit.
Some businesses don’t need tips. They need to be put in order.
After years of doing everything yourself, you can feel it. Sales slow down for no clear reason, operations break when you’re not looking, and the team waits on you for every decision. From the inside, it starts to look impossible to fix.
It isn’t. You’re just too deep inside it to see the way out. The Optimization Project is where we go through the whole business with you, pillar by pillar, and put it in order: the foundations, the systems, the positioning, the operations, the money, the client experience, the growth plan.
By the end, you’re not running a business held together with hope. You’re running one that makes sense, makes money, and gives you room to breathe.
I’m interestedWhat you get
Not another report. A business that runs.
Most consultants hand you a document and leave. We hand you the pricing, the processes, the templates, the systems and the plan, and we walk you through using every one of them.
Marketing
Posting when you remember, hoping something lands
A clear position, the channels worth being on, and a content rhythm your team can run
Operations
Everything runs through you
Written processes, clear roles, tools that fit, and a business that runs when you step away
Finance
Money in, money out, no idea where the margin goes
A pricing structure you can defend, a profitability model, and cash flow you can predict
Client experience
Clients come once, then go quiet
A journey from first message to repeat order, a follow-up rhythm, and lost clients brought back
Sales
Every quote negotiated from zero
An offer that’s easy to say yes to, a written price list, and a pipeline you can see
Growth
Chasing every opportunity that shows up
Two focus markets, the right order to do things in, and a plan with owners and dates
What you leave with
- A six-pillar audit with the evidence: what’s working, what’s broken, what it costs you
- A pricing structure and profitability model built on your real numbers
- Written processes and roles for how the work actually gets done
- A client journey and follow-up system, from first enquiry to repeat business
- Your offer, price list and sales pipeline, ready to use
- A 12-month plan with every template, in the order to do it
- Continued support after the project, so the plan doesn’t stall once the work is done
- A consultant on your side, start to finish
The Tawlé Framework
Four stages. Same order, every time.
We design, decide and build with you. You and your team run the business; we make sure it’s built to be run.
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01
Reflective workshop
Two sessions. Before we touch the business, we understand you: what you want, what you’re tired of, how you make decisions, and the business you actually want to run.
- Your goals, fears, habits and non-negotiables
- The patterns that have been holding the business back
- What “success” actually looks like for you
- A strategy built on your psychology and capacity, not industry trends
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02
Full audit
A clear, honest look at what’s working and what’s broken, across all six pillars. No assumptions, no sugar-coating.
- Marketing: positioning, message, presence, pricing, visibility
- Operations: systems, workflows, staff, supply chain, bottlenecks
- Finance: P&L, margins, cash flow, pricing structure, leaks
- Client experience: journey, retention, onboarding, reputation
- Sales: offer, packaging, quoting, pipeline, conversion
- Growth: new revenue, product strategy, market opportunities
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03
Strategy
A full multi-pillar strategy that fixes the root problems, not the symptoms. Tailored to your business, your industry and your capacity.
- Solutions for each of the six pillars
- Updated positioning, messaging, pricing and structure
- Operational systems that actually save you time
- A profitability model that makes sense
- Client experience and retention improvements
- Staff, tools, automations and workflows
- A growth plan that matches where you want to go
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04
Action plan
The strategy turned into a realistic plan you can execute without overwhelm. You know what to do, when, and how.
- A detailed 12-month action plan
- Priorities in the right order: first, second, third
- Tools, templates and resources for every step
- Timelines, checkpoints and milestones
- Alignment sessions so everything matches your vision
- Implementation support through partners, if you want hands
One thing to know: we don’t run the business for you. We won’t be filming your content, setting up your software or running your ads. We’ll show you exactly how each piece works, hand you the templates, and bring in trusted partners if you’d rather not do it yourself.
This is for you if
- Your business is anywhere between 2 and 70 years old, and it has stalled or slipped
- The business works, but there’s no structure, no systems and no clear direction
- You’re stuck in constant firefighting and every decision runs through you
- Your team spends time and money on the wrong things and you can see it
- You’re ready to put the whole business in order, not get another round of advice
This is not for you if
- You want the business to stay exactly as it is, just with less stress
- You’re not open to an outside perspective or to changing how things are done
- You’re looking for shortcuts or instant results
- You want someone to run the business for you
- You’re not ready to make decisions and own them
Not ready for the full project?
Start with the Business Blueprint.
A complete diagnosis of your business in 10 days, for $500. You’ll know exactly what needs fixing and in what order, and you’ll see how we work before committing to anything bigger. Fully refundable if you’re not convinced, and credited in full if you go on to the project.
See the Blueprint- 10days
- $500fixed price
- 100%refundable
Recent projects
Businesses we’ve put in order
Wellness
Scitentia
A 20-year wellness brand with two products and no clear direction. We repositioned it, fixed the targeting and set it up for international growth.
Food & beverage
Quick-service restaurant
A new shawarma and falafel concept that needed a brand, a strategy and operations that could scale. We built all three, ready to grow across locations.
Retail
High-end furniture
A luxury furniture retailer running on a basic Shopify setup. We turned it into a proper high-end retail concept with a defined identity, operations and strategy.
Industries we’ve worked in
- Wellness
- Food & beverage
- Retail
- High-end furniture
- Fashion
- Gold jewelry
- Fitness equipment
- Physiotherapy
- Design studios
- E-commerce
- Real estate
- AI & tech services
- Coaching
- Manufacturing
What they’re saying
From the people who went through it
“She identified flaws in an existing contract, assisted with negotiations to exit and then made marketing recommendations that allowed for expansion into new international markets, all within the space of three months. Tawlé’s approach is consistently superior to anything we have experienced in our past twenty-five years in business.”
“She takes time to understand the business and the people behind the business, never approaching with pre-conceived notions. Each problem, solution or project is tailor-made. I have called upon the expertise of Tawlé three times now, and I know I will call upon them again.”
“Zina was instrumental in aligning our business and moving us in the right direction - from pre-revenue to revenue-generating - with fresh ideas and strong execution. Highly recommended.”
“They provided us with valuable insights that can help strengthen our business. A special thanks to Zina, who was extremely professional, helpful, and always available to guide us throughout the process.”
“Professional, knowledgeable, and responsive throughout the process. They provided valuable insights and effective strategies that will definitely help improve our visibility and marketing performance.”
“Zina really took the time to understand the essence of my brand, the vision behind it, and what needed to happen to bring it all together. She helped me build a foundation, from strategy, to a content system, to a clearer view of what the brand can be.”
Questions
Before you decide
How does it start?
You fill in a short form and book a call with us. On the call we go through your business, answer your questions and tell you honestly whether the project is the right fit. If it is, you get a scoped proposal and we agree a start date.
What does it cost?
Every project is scoped after we’ve talked, because no two rebuilds are the same. There’s no fixed price on the site. If you’ve done a Business Blueprint with us, its $500 is credited toward the project.
Not sure you’re ready for the full project?
Start with the Business Blueprint: a complete diagnosis of the business in 10 days, for $500, fully refundable. You’ll know exactly what needs fixing before deciding on anything bigger, and the $500 comes off the project if you continue.
How involved will I be?
You’re in the workshop, the sessions along the way, and every decision. The analysis, the writing and the building of the systems are on us. You never get a document you didn’t help shape.
Do you implement the changes?
We design the strategy and the plan, and we show you exactly how to implement each step, with the templates to do it. The hands-on work is yours or your team’s. If you’d rather have help, we can bring in partners for specific parts.
My team is small. Does that matter?
Most of the businesses we rebuild have small teams, and some are just the owner. The plan is built around your capacity, not an imaginary one, and it tells you what to do yourself, what to delegate and what to leave for later.
What happens after the project?
You have a 12-month plan and everything you need to follow it. We stay reachable, and if you want continued support or help with implementation, we’ll talk about what makes sense then. No lock-in.
Build a business that works for you, not the other way around.
8 to 12 weeks. Six pillars. A business that holds.
I’m interestedGet started
Tell us about your business
Two minutes. Then you book a call with us to go through the business and see if the project is the right fit.
- 8-12weeks, start to finish
- 6pillars, one plan
- 100%tailored to you
Got it. Now pick a time.
Pick a time that suits you. On the call we go through the business, answer your questions and tell you whether the project is the right fit.