Let's Work Together

Retail · Quebec · Early stage

High-end furniture

A luxury furniture retailer running on a basic Shopify setup. We turned it into a proper high-end retail concept: identity, operations, strategy.

← All work
High-end furniture

Where they were

A luxury store with a starter setup.

  • An early Shopify store, limited manpower and no structured business or marketing plan
  • Identity gaps: unclear direction and positioning for a high-end brand
  • A founder who needed clarity beyond marketing: operations, systems, what to sell to whom

The goal was to turn a promising early setup into a cohesive high-end retail concept with a defined identity, operations and strategy.

What we did

A business plan, a brand, and the systems to run them

We started with marketing and quickly went wider, because the marketing couldn’t work without the business behind it.

Marketing

  • A marketing strategy to establish presence and drive sales
  • Social media setup, content planning and campaign execution
  • Identity and value proposition within the high-end retail market
  • The founder’s personal brand alongside the retail identity

Operations

  • A structured business plan: vision, mission, values, operations
  • Systems and processes to streamline operations and bring clarity

Sales

  • Positioning and an offer built for a high-ticket buyer
  • A clear path from browsing to buying

Growth

  • Growth direction and priorities
  • Systems that let the business scale without the founder in every step

How it went

4 stages, in order

  1. 1

    Discovery

    Initial calls to clarify goals and uncover the challenges beyond marketing.

  2. 2

    Audit

    Reviewed Shopify, social media and resources, and identified the critical gaps.

  3. 3

    Strategy

    A comprehensive business and marketing strategy: identity, operations, growth direction.

  4. 4

    Implementation

    Supported marketing execution and aligned operations to the strategy.

What it was built for

What the setup was designed to make possible

  • Sales in the hundreds per month instead of a couple
  • A luxury brand people follow and trust
  • The founder’s personal brand as a trust signal
  • Clarity and efficiency through defined systems

Where they are now

A bigger catalogue, more suppliers, a better store

The setup that used to be basic is now the strength.

  • Fully upgraded The whole setup has been rebuilt, from operations to how the store works.
  • More suppliers A wider supplier base, and the leverage that comes with it.
  • A better online experience Interfaces that finally match the price point.
  • Many more products A much larger range, with a lot more going on.

Next project

Ethical snacks & beverages, Montreal →

Or find out what we’d see in your business. Ten days, $500, fully refundable.

Start with a Blueprint