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Healthcare · Tripoli, Lebanon · Established

Physiotherapy & wellness center

The most reputable clinic in its city, with no digital presence at all. We built the positioning and the presence to match the reputation.

← All work
Physiotherapy & wellness center

Where they were

The best-known clinic in Tripoli, invisible online.

  • No website, an inconsistent social presence and no strategy; new patients came almost entirely by word of mouth
  • New competitors and economic pressure making visibility harder to hold
  • Medical regulation ruling out the usual content: before-and-afters, testimonials, in-session imagery

Medical-grade care wasn’t being communicated, so the pricing read as less competitive next to studios offering something less specialised. And patient relationships were tied to individual staff, so continuity had to be reinforced.

What we did

Positioning that leads with the medicine

A medical center first, a wellness studio second. Everything followed from that.

Marketing

  • Positioning built around the identity as a medical facility first
  • Competitor mapping across Tripoli
  • A content direction that works within medical marketing restrictions
  • A structured content strategy and a step-by-step action plan the team could start immediately

Client experience

  • How the center shows up across every touchpoint
  • Continuity of care as part of the brand, not tied to one person

How it went

3 stages, in order

  1. 1

    Audit

    The digital presence, the competitive landscape in Tripoli, and the specific restrictions on medical and wellness marketing.

  2. 2

    Strategy

    Positioning as a medical facility first, a competitor map, content direction and a structured content plan.

  3. 3

    Action plan

    A step-by-step document the team could begin executing immediately.

What it was built for

What the setup was designed to make possible

  • A digital presence to match the clinical reputation
  • Clear distance from the newer, less specialised studios
  • Engagement and followers grown from the existing base
  • Visibility that converts into new patient enquiries

Where they are now

A thousand new followers in the first month

The plan went live, and the numbers moved.

  • +1,000 followers In the first month of executing the plan.
  • A clearer marketing and content strategy The team knows what to post, and why.
  • Significantly higher conversion Visibility that turns into patients.

Next project

Mikay Agency, Lagos →

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