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Design · Lebanon · Established, 10+ years

Multidisciplinary design brand

Stores, exhibitions, and sales that broke even at best. We rebuilt pricing and marketing so the brand sells at a consistent profit.

← All work
Multidisciplinary design brand

Where they were

Three brands in one, and none of them selling properly.

  • Interior design, product design and photography blurred together, with no separation or identity
  • Audience targeting misaligned across all three, and no funnel from browsing to buying
  • Infrastructure not built to support the business; the product and photography lines breaking even at best

Revenue thinking was tied to whatever inventory happened to be on hand. The goal: sell at a profit, and become the go-to name for high-quality, meaningful design.

What we did

One umbrella, three clear lines, a funnel that works

We separated what had blurred together, fixed the pricing, and built the plan the team could run.

Marketing

  • Rebuilt the brand architecture: three distinct identities under one umbrella
  • Redesigned positioning, funnel and content direction
  • A granular, ready-to-implement marketing plan

Finance

  • Redesigned pricing so sales stop breaking even

Operations

  • Fixed the infrastructure and technology gaps that stopped the marketing plan from working

Growth

  • Diversified revenue streams
  • Planned seasonal product lines instead of reactive inventory

How it went

3 stages, in order

  1. 1

    Audit

    Sales numbers, follower counts, online presence, in-store experience, digital presence and the customer journey.

  2. 2

    Strategy

    Unified the three lines without collapsing their differences, redesigned pricing, and built the funnel.

  3. 3

    Action plan

    A granular marketing plan covering positioning, pricing, funnel and content, built for the client’s team to run.

What it was built for

What the setup was designed to make possible

  • Consistent profit on every sale
  • Marketing that returns many times what it costs
  • Planned seasonal collections instead of adding stock nobody buys
  • Each line recognisable on its own, and as part of one brand

Where they are now

Clear departments, clear sub-companies, and sales that make sense

The structure came first. The selling followed.

  • Properly segmented Each line now runs as its own clear department and sub-company.
  • Marketing underway The strategy is live and running.
  • Starting to sell properly From breaking even to selling at a profit.

Next project

Physiotherapy & wellness center, Tripoli →

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