Fashion · Saudi Arabia · Growing

Quiet luxury fashion

A streetwear brand stuck mid-rebrand. We audited everything and rebuilt the operations and marketing foundation to regain momentum and prepare for funding.

← All work

StageGrowing, stuck mid-rebrand
WhereSaudi Arabia
PillarsMarketing, Operations, Finance
DeliveredAudit, business plan, financial projections, action plan in Asana

Where they were

Halfway through a rebrand, and stuck.

Limited manpower and funding
Supply chain inefficiencies and weak marketing execution
No cohesive direction and no structured processes to get the team moving

The brand had the product and the taste. What it lacked was a plan the team could actually execute, and the numbers to raise money on.

What we did

A business plan the team could execute

We audited, wrote the plan, then put it into the team’s hands in a tool they use every day.

Marketing

Marketing strategy and brand positioning built for press and recognition

Operations

Supply chain recommendations and team structuring
A structured action plan implemented in Asana, so the team has clarity and accountability

Finance

Financial projections
Funding strategies to prepare for raising

How it went

3 stages, in order

1

Audit

Questionnaires, team meetings and in-depth assessments of the brand’s current state.
2

Strategy

A business plan with market research, financial projections, supply chain recommendations, marketing strategies and an organisational structure.
3

Action plan

A structured roadmap implemented into Asana, plus workshops to align strategy with day-to-day execution.