Ethical snacks & beverages
Project Overview
This project focused on building a retail brand with a clear mission: to give people accessible, ethical alternatives to mainstream beverages and snacks. The goal was to empower consumers to make choices aligned with their values, giving them control over where their money goes. Without accessible alternatives, people are left without options — but by making ethical products easy to find, the brand aimed to remove that barrier, helping consumers feel more confident about their purchases and the impact they create.
When we joined, the company had a strong vision but lacked the clarity, systems, and structure to scale.
Client Background
Business Stage: Early stage, pre-growth
Goals and Vision: Establish themselves as the leading provider of ethical food and beverage alternatives in North America
Challenges:
Limited brand awareness and distribution reach
No foundational systems across finance, operations, or branding
A sensitive positioning tied to social and political context
Our Role in the Project
We were initially brought in for marketing but quickly took on a full-scale transformation, covering all five pillars of Tawlé’s consulting framework:
Finance: Built their first P&L, standardized pricing, and order planning systems
Operations: Implemented a CRM, streamlined invoicing, and established cohesive workflows
Branding: Coordinated with design partners to develop a consistent identity across products and communication
Client Experience: Created templates, contracts, and structured communication standards
Business Growth: Delivered a short-term (6–12 month) and long-term (3-year) roadmap for scale
Deliverables included strategy reports, financial models, system setups, branded assets, and ready-to-use templates that transformed the business from fragmented to fully structured in just three months.
the Process
Audit: A full business assessment revealed gaps across finance, operations, and brand identity.
Strategy: We developed immediate, 1-year, and 3-year plans for expansion, product development, and market penetration.
Action Plan: Registered the business formally, created financial and operational systems, and established the tools required for growth.
Results & impact
Through Tawlé’s intervention, the business was set on a clear growth path. The systems and strategies we put in place positioned them to:
Scale from 5 pallets to 150 pallets within their first year
Build a social presence of 10,000+ followers in year one
Transition from importing through intermediaries to placing direct orders from international suppliers
Expand distribution across Montreal with Ottawa as the next target market
Broaden their product line beyond beverages to other ethical alternatives
Establish themselves as a leading ethical retail initiative, balancing both social impact and commercial success