Quiet luxury fashion
Project Overview
The business is a streetwear brand founded by an entrepreneur with a background in fashion and business, based in Saudi Arabia. The brand faced fundamental operational and marketing challenges, particularly after an incomplete rebranding effort disrupted its business flow. The business needed a comprehensive strategy to get back on track and start securing funding.
Our role was to run a full audit of the business, create a detailed business plan, and develop an action plan to implement the strategies outlined in the business plan. The project focused on operational improvements, marketing strategies, and a clear roadmap for the future.
Client Background
Business Stage: The business was in a state of confusion, struggling with next steps and low performance. The founder sought to regain clarity and structure.
Goals and Vision: Build a clear and actionable roadmap to improve operations, strengthen marketing, and prepare for funding.
Challenges:
Limited manpower and funding
Supply chain inefficiencies and weak marketing execution
Lack of cohesive direction and structured processes
Our Role in the Project
Tawlé’s contributions centered on building clarity and structure while ensuring the founder’s vision could be scaled. Our work included:
Conducting a full business audit to assess gaps and opportunities
Creating a comprehensive business plan covering marketing, finance, operations, and team structuring
Developing financial projections and funding strategies
Building a practical action plan and implementing it into Asana for team execution
Facilitating workshops and working sessions to align strategy with day-to-day implementation
Deliverables ranged from audit reports and business plans to financial models, operational structures, and a digital execution system.
Audit: Gathered insights through questionnaires, team meetings, and in-depth assessments to evaluate the current state of the brand
Strategy: Designed a business plan with market research, financial projections, supply chain recommendations, marketing strategies, and organizational planning
Action Plan: Built a structured roadmap based on the business plan, then implemented it into Asana to give the team clarity and accountability for execution
the Process
Results & impact
The systems and strategies we put in place positioned the brand to:
Operate with a clear roadmap for day-to-day management and long-term growth
Strengthen marketing and brand positioning to capture press coverage and recognition
Optimize supply chain and operations for efficiency and scale
Prepare the business to secure funding and attract talent to grow its team
Build a foundation for future collections, collaborations, and retail opportunities
